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Supplementary software
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Reference no. 7B04A023
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Published in: 2004
Format: .zip
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
Share a link: https://casecent.re/p/14131
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Abstract

This data file is to accompany the case ''9B04A023''. The abstract of the case is as follows: The general manager of Ontario Machinery Ring is looking at expansion opportunities but limited funding requires him to obtain financial assistance from the Ministry of Agriculture and Food. The ministry requires an assessment of the demand for this marketing concept before they will provide any funding. He had developed a questionnaire and now must analyze the data that has been collected to prepare the marketing research proposal. This is a supplement to ''Ontario Machinery Ring (A) - Problem Definition'', product ''9B04A021''. Data file is available, product ''7B04A023''.
Location:
Canada
Industry:
Agricultural services
Size:
Small
Other setting(s):
2000
Supplement
-
Reference no. 9B04A023
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 14 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
View full details

About

Abstract

This data file is to accompany the case ''9B04A023''. The abstract of the case is as follows: The general manager of Ontario Machinery Ring is looking at expansion opportunities but limited funding requires him to obtain financial assistance from the Ministry of Agriculture and Food. The ministry requires an assessment of the demand for this marketing concept before they will provide any funding. He had developed a questionnaire and now must analyze the data that has been collected to prepare the marketing research proposal. This is a supplement to ''Ontario Machinery Ring (A) - Problem Definition'', product ''9B04A021''. Data file is available, product ''7B04A023''.

Settings

Location:
Canada
Industry:
Agricultural services
Size:
Small
Other setting(s):
2000

Related

Supplement
-
Reference no. 9B04A023
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 14 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
View full details