Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-06-03
Length: 9 pages
Data source: Field research
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Abstract
The managing director of a fundraising organization has recently taken on the project of raising money for charity by managing the third edition of a calendar. He had guidance from the founder of the original calendar project that raised funds for the fire fighters in New York. He focused his energies on creating high quality calendars but they were still not printed as the due date drew near and he was encountering a number of obstacles. He was beginning to feel a bit let down, but he still had to decide how to market the calendars for maximum effect. This is a supplement to Wgirl, Wboy Calendars (A) and (B), products, ''9B02A018'' and ''9B02A019''.
Location:
Size:
Small
Other setting(s):
2003
About
Abstract
The managing director of a fundraising organization has recently taken on the project of raising money for charity by managing the third edition of a calendar. He had guidance from the founder of the original calendar project that raised funds for the fire fighters in New York. He focused his energies on creating high quality calendars but they were still not printed as the due date drew near and he was encountering a number of obstacles. He was beginning to feel a bit let down, but he still had to decide how to market the calendars for maximum effect. This is a supplement to Wgirl, Wboy Calendars (A) and (B), products, ''9B02A018'' and ''9B02A019''.
Settings
Location:
Size:
Small
Other setting(s):
2003