Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2016-09-30
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Abstract
This is a Simplified Chinese version. The Coca-Cola Company (Coca-Cola), the brand that 'taught the world to sing,' was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Federation Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola's success in music marketing. While the company's marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, in the face of new competition in the music marketing space, namely from Pepsi, FIFA, and even Coca-Cola itself, the company needed to lead the way with the ultimate goals of selling sodas and songs.
Locations:
Size:
Large
Other setting(s):
2010-2014
About
Abstract
This is a Simplified Chinese version. The Coca-Cola Company (Coca-Cola), the brand that 'taught the world to sing,' was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Federation Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola's success in music marketing. While the company's marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, in the face of new competition in the music marketing space, namely from Pepsi, FIFA, and even Coca-Cola itself, the company needed to lead the way with the ultimate goals of selling sodas and songs.
Settings
Locations:
Size:
Large
Other setting(s):
2010-2014