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Case
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Reference no. 9B04A005
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-12
Length: 17 pages
Data source: Field research

Abstract

For 17 years an entrepreneur has been running a niche business of designing and manufacturing a chemical processing system to dispose of deadly cyanide wastes. His system is expensive compared to the main competitive disposal systems of giant leeching ponds and deep well disposal. Thus his main successes have come with the electroplating industry which is not growing. His hopes to get outside this industry are dashed when the promised new materials disposal regulations in the United States are abandoned by the Bush government. His sales had dropped to almost zero while cyanide users watched the development of these regulations. Now he must kick start his sales again - but how?
Size:
Small
Other setting(s):
2003

About

Abstract

For 17 years an entrepreneur has been running a niche business of designing and manufacturing a chemical processing system to dispose of deadly cyanide wastes. His system is expensive compared to the main competitive disposal systems of giant leeching ponds and deep well disposal. Thus his main successes have come with the electroplating industry which is not growing. His hopes to get outside this industry are dashed when the promised new materials disposal regulations in the United States are abandoned by the Bush government. His sales had dropped to almost zero while cyanide users watched the development of these regulations. Now he must kick start his sales again - but how?

Settings

Size:
Small
Other setting(s):
2003

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