Pokémon GO: Game On! - The Case Centre

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Compact case

Supplement

Reference no. 9B16M187

Subject category: Strategy and General Management

Authors: Parul Purwar (National University of Singapore Business School, National University of Singapore); Andrew Delios (National University of Singapore Business School, National University of Singapore)

Published by: Ivey Publishing

Originally published in: 2016

Version: 2016-11-03

Length: 5 pages

Data source: Published sources

Topics: Revenue; Profit; Decline; Nintendo; General management/strategy; International

Share a link: https://casecent.re/p/141434

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Abstract

This case is a supplement to Nintendo: Game On! Released in July 2016, Pokemon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokemon family. Although it was a revolutionary concept, would its release mark a change in Nintendo's recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.

Location:

Japan

Industry:

Arts, entertainment, sports and recreation

Size:

Large

Other setting(s):

2016