Pennzoil - Quaker State Canada: The One-to-one Decision (B)

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Compact case

Supplement

Reference no. 9B04A011

Subject category: Marketing

Authors: Terry H Deutscher (Ivey Business School, Western University); Christopher Spalding (Ivey Publishing, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2004-04-20

Length: 4 pages

Data source: Field research

Topics: Marketing communication; Consumer marketing; Sales promotion; Retail marketing

Share a link: https://casecent.re/p/14144

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Abstract

This supplement to Pennzoil-Quaker State Canada: The One-To-One Decision (A), product 9B04A010 looks at the 240-day field trail of a program designed to build loyalty among consumers, and to increase frequency of oil changes.

Location:

Canada

Industry:

Automotive dealers and gas service

Size:

Medium

Other setting(s):

2002