Product details

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Compact case
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-04-20
Length: 4 pages
Data source: Field research

Abstract

This supplement to Pennzoil-Quaker State Canada: The One-To-One Decision (A), product 9B04A010 looks at the 240-day field trail of a program designed to build loyalty among consumers, and to increase frequency of oil changes.
Location:
Size:
Medium
Other setting(s):
2002

About

Abstract

This supplement to Pennzoil-Quaker State Canada: The One-To-One Decision (A), product 9B04A010 looks at the 240-day field trail of a program designed to build loyalty among consumers, and to increase frequency of oil changes.

Settings

Location:
Size:
Medium
Other setting(s):
2002

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