Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-08-03
Length: 26 pages
Data source: Generalised experience
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Abstract
Plant Nutrients is a medium-sized retailer of crop supplies. The general manager is preparing a proposed operating statement to send to the parent company. This statement must reflect an increase in volume of two per cent while maintaining the required 13 per cent on investment in business. He is considering a number of ways of improving performance: (1) getting better utilization of fertilizer blending capacity; (2) adding a new line of seed; and (3) adding precision agriculture services. Another option is to alter pricing. An excel spreadsheet ''7B04A013'' is available to accompany this case.
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Abstract
Plant Nutrients is a medium-sized retailer of crop supplies. The general manager is preparing a proposed operating statement to send to the parent company. This statement must reflect an increase in volume of two per cent while maintaining the required 13 per cent on investment in business. He is considering a number of ways of improving performance: (1) getting better utilization of fertilizer blending capacity; (2) adding a new line of seed; and (3) adding precision agriculture services. Another option is to alter pricing. An excel spreadsheet ''7B04A013'' is available to accompany this case.