Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-12-20
Length: 15 pages
Data source: Published sources
Abstract
On July 19, 2013, the documentary Blackfish was released. The movie claimed to have uncovered a series of animal abuses at SeaWorld and alluded to the negative impact of captivity on orcas, known as killer whales, which had resulted in the harm and even death of whale trainers. Whether real or alleged, such negative publicity threatened to affect the company's image, stock prices, profits, and many of the company's corporate relations. SeaWorld now faced several options in terms of responding to the movie release: ignore it, respond to it, or use it as an opportunity to completely rebrand. Which option would be the best for the company in the long run?
Location:
Size:
Large
Other setting(s):
2013
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-12-20
Revision date: 21-Feb-2017
Length: 12 pages
Data source: Published sources
About
Abstract
On July 19, 2013, the documentary Blackfish was released. The movie claimed to have uncovered a series of animal abuses at SeaWorld and alluded to the negative impact of captivity on orcas, known as killer whales, which had resulted in the harm and even death of whale trainers. Whether real or alleged, such negative publicity threatened to affect the company's image, stock prices, profits, and many of the company's corporate relations. SeaWorld now faced several options in terms of responding to the movie release: ignore it, respond to it, or use it as an opportunity to completely rebrand. Which option would be the best for the company in the long run?
Settings
Location:
Size:
Large
Other setting(s):
2013
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-12-20
Revision date: 21-Feb-2017
Length: 12 pages
Data source: Published sources