Product details

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Subject category: Marketing
Authors: Thomas Funk
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 10 pages
Data source: Generalised experience

Abstract

The Ontario Machinery Ring is a co-operative set up to perform a matchmaking service for farmers who want to have custom work done and farmers who want to do custom work. This concept is widespread in Europe but has not been tried in North America. The general manager of the organization has set up a prototype operation and is looking at expansion opportunities. Expansion will take more funds than are available and the general manager has sought financial assistance from the provincial Ministry of Agriculture and Food. Before committing funds to this project, the ministry requires marketing research to measure demand for the machinery ring concept. Supplemental cases, Ontario Machinery Ring (B) and (C), product ''9B04A022'' and ''9B04A023'' look at questionnaire development and data analysis.
Location:
Size:
Small
Other setting(s):
2000

About

Abstract

The Ontario Machinery Ring is a co-operative set up to perform a matchmaking service for farmers who want to have custom work done and farmers who want to do custom work. This concept is widespread in Europe but has not been tried in North America. The general manager of the organization has set up a prototype operation and is looking at expansion opportunities. Expansion will take more funds than are available and the general manager has sought financial assistance from the provincial Ministry of Agriculture and Food. Before committing funds to this project, the ministry requires marketing research to measure demand for the machinery ring concept. Supplemental cases, Ontario Machinery Ring (B) and (C), product ''9B04A022'' and ''9B04A023'' look at questionnaire development and data analysis.

Settings

Location:
Size:
Small
Other setting(s):
2000

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