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Compact case
Supplement
-
Reference no. 9B04A022
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 4 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
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Abstract

The general manager of Ontario Machinery Ring - a co-operative developed to match farmers with someone to do custom work - must develop a marketing research proposal and design a questionnaire to determine the demand of machinery ring concept. This is a supplement to Ontario Machinery Ring (A) - Problem Definition, product ''9B04A021''.
Location:
Canada
Industry:
Agricultural services
Size:
Small
Other setting(s):
2000
Teaching note
-
Reference no. 8B04A21
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 7 pages
Data source: Generalised experience
View full details
Case
-
Reference no. 9B04A021
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 10 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
View full details
Supplement
-
Reference no. 9B04A023
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 14 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
View full details

About

Abstract

The general manager of Ontario Machinery Ring - a co-operative developed to match farmers with someone to do custom work - must develop a marketing research proposal and design a questionnaire to determine the demand of machinery ring concept. This is a supplement to Ontario Machinery Ring (A) - Problem Definition, product ''9B04A021''.

Settings

Location:
Canada
Industry:
Agricultural services
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B04A21
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 7 pages
Data source: Generalised experience
View full details
Case
-
Reference no. 9B04A021
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 10 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
View full details
Supplement
-
Reference no. 9B04A023
Subject category: Marketing
Authors: Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 14 pages
Data source: Generalised experience
Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting
View full details