Ontario Machinery Ring (C) - Data Analysis and Interpretation

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Supplement

Reference no. 9B04A023

Subject category: Marketing

Authors: Thomas Funk (University of Guelph)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2004-08-03

Length: 14 pages

Data source: Generalised experience

Topics: Marketing research; Marketing planning; Data analysis; Sales forecasting

Share a link: https://casecent.re/p/14152

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Abstract

The general manager of Ontario Machinery Ring is looking at expansion opportunities but limited funding requires him to obtain financial assistance from the Ministry of Agriculture and Food. The ministry requires an assessment of the demand for this marketing concept before they will provide any funding. He had developed a questionnaire and now must analyze the data that has been collected to prepare the marketing research proposal. This is a supplement to 'Ontario Machinery Ring (A) - Problem Definition', product '9B04A021'. A data file is available, product '7B04A023'.

Location:

Canada

Industry:

Agricultural services

Size:

Small

Other setting(s):

2000