Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2017-01-19
Length: 9 pages
Data source: Field research
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Abstract
Established in 2013, Glints was an online job search service for new graduates, marketing itself as 'LinkedIn for youth.' The Singapore-based company was founded by three 21-year-olds who chose to put their university education on hold and forfeit their scholarships in order to pursue their entrepreneurial ambitions. Using the lean start-up approach, Glints pivoted its business model several times before finding a suitable position in a resegmented job-search market. As a young company, Glints' biggest challenge was growth. Having raised seed capital of SGD475,000 from its investors, Glints was expected to sustain its exponential growth in revenue base and the number of subscribers. Its young co-founders had to identify ways to make that growth happen.
About
Abstract
Established in 2013, Glints was an online job search service for new graduates, marketing itself as 'LinkedIn for youth.' The Singapore-based company was founded by three 21-year-olds who chose to put their university education on hold and forfeit their scholarships in order to pursue their entrepreneurial ambitions. Using the lean start-up approach, Glints pivoted its business model several times before finding a suitable position in a resegmented job-search market. As a young company, Glints' biggest challenge was growth. Having raised seed capital of SGD475,000 from its investors, Glints was expected to sustain its exponential growth in revenue base and the number of subscribers. Its young co-founders had to identify ways to make that growth happen.