Product details

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Case
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Reference no. 9B04B004
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-12
Length: 16 pages
Data source: Field research

Abstract

Fluid Analyzers Inc is a small manufacturer and distributor of hydraulic fittings and has recently developed a new product, the SV push-button. The president must decide on a number of issues relating to the product, including target market, manufacturing process, and product features. Using managerial and financial analysis methods he must develop an overall business strategy, incorporating company goals and capabilities with industry trends.
Location:
Size:
Small
Other setting(s):
2002

About

Abstract

Fluid Analyzers Inc is a small manufacturer and distributor of hydraulic fittings and has recently developed a new product, the SV push-button. The president must decide on a number of issues relating to the product, including target market, manufacturing process, and product features. Using managerial and financial analysis methods he must develop an overall business strategy, incorporating company goals and capabilities with industry trends.

Settings

Location:
Size:
Small
Other setting(s):
2002

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