Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2004-03-12
Length: 16 pages
Data source: Field research
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Abstract
Fluid Analyzers Inc is a small manufacturer and distributor of hydraulic fittings and has recently developed a new product, the SV push-button. The president must decide on a number of issues relating to the product, including target market, manufacturing process, and product features. Using managerial and financial analysis methods he must develop an overall business strategy, incorporating company goals and capabilities with industry trends.
About
Abstract
Fluid Analyzers Inc is a small manufacturer and distributor of hydraulic fittings and has recently developed a new product, the SV push-button. The president must decide on a number of issues relating to the product, including target market, manufacturing process, and product features. Using managerial and financial analysis methods he must develop an overall business strategy, incorporating company goals and capabilities with industry trends.