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Teaching note
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Reference no. IMB612
Subject category: Marketing
Authors: Ami Shah (Indian Institute of Management Bangalore (IIMB)); S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB)); Unnikrishnan Dinesh Kumar (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2017
Revision date: 26-Jun-2019
Length: 10 pages
Data source: Published sources
Share a link: https://casecent.re/p/141656
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. IMB611
Subject category: Marketing
Authors: Ami Shah (Indian Institute of Management Bangalore (IIMB)); S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB)); Unnikrishnan Dinesh Kumar (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2017
Revision date: 26-Jun-2019
Length: 15 pages
Data source: Published sources
Topics: Branding; Consumer behavior; Brand positioning; Consumer sales promotions; Customer attitudes
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. IMB611
Subject category: Marketing
Authors: Ami Shah (Indian Institute of Management Bangalore (IIMB)); S Ramesh Kumar (Indian Institute of Management Bangalore (IIMB)); Unnikrishnan Dinesh Kumar (Indian Institute of Management Bangalore (IIMB))
Published by: Indian Institute of Management Bangalore
Originally published in: 2017
Revision date: 26-Jun-2019
Length: 15 pages
Data source: Published sources
Topics: Branding; Consumer behavior; Brand positioning; Consumer sales promotions; Customer attitudes
View full details