Product details

As one of the terms of its merger in Canada, a large US-based multimedia corporation is required to support the arts in Canada through a $221 million fund. The first university to approach the company is encouraged by its initial meetings with the company''s representatives. The director of faculty fundraising must prepare a proposal that conveys the university''s understanding of the company''s business interests, recognizes the diverse needs of the proposal''s audience, aligns the company''s interests with the university needs, all in a clear, well-researched, well-written document. The supplement, AOL Time Warner (B), product ''9B04C003'', reports on the company''s response to the proposal and the follow-up work required to secure the funding partnership.