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Case
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Reference no. 9B04M068
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2004
Version: 2008-12-10
Length: 15 pages
Data source: Field research

Abstract

CQUAY Technologies Corp was a privately-held Canadian software company with offices in Toronto, Calgary and Washington, DC. CQUAY marketed a patented location intelligence engine called Common Ground. The company''s technology was designed for an emerging, multi-billion dollar segment of the spatial information management market. A year earlier, the board had asked the chief executive officer to shape the company into an acquisition target over the next 18 to 24 months. A year later there were no imminent acquisition discussions, and recent customer traction and the sales pipeline seemed to merit raising growth capital instead of following the acquisition-focused plan. The CEO (chief executive officer) wanted to keep his stockholders and board happy by executing the plan they had given him, but did not want to jeopardize possible customer growth. If he refocused the plan, he feared it might change acquisition opportunities. Without further contracts, the existing cash would sustain the company for only another six to eight months. The CEO thought the most likely outcome was to sell the company, but he needed to make the company more attractive. He planned to present options and a recommendation to the board of directors later that month.
Location:
Industry:
Size:
Small
Other setting(s):
2004

About

Abstract

CQUAY Technologies Corp was a privately-held Canadian software company with offices in Toronto, Calgary and Washington, DC. CQUAY marketed a patented location intelligence engine called Common Ground. The company''s technology was designed for an emerging, multi-billion dollar segment of the spatial information management market. A year earlier, the board had asked the chief executive officer to shape the company into an acquisition target over the next 18 to 24 months. A year later there were no imminent acquisition discussions, and recent customer traction and the sales pipeline seemed to merit raising growth capital instead of following the acquisition-focused plan. The CEO (chief executive officer) wanted to keep his stockholders and board happy by executing the plan they had given him, but did not want to jeopardize possible customer growth. If he refocused the plan, he feared it might change acquisition opportunities. Without further contracts, the existing cash would sustain the company for only another six to eight months. The CEO thought the most likely outcome was to sell the company, but he needed to make the company more attractive. He planned to present options and a recommendation to the board of directors later that month.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2004

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