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Case
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Reference no. 9-615-S03
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 7 July 2012
Length: 26 pages
Data source: Field research

Abstract

This is a Spanish version. LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.

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Abstract

This is a Spanish version. LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.

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