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Thumbnail image for product with reference number IMD-7-1864
adidas: Route 2015
Case
-
Reference no. IMD-7-1864
Subject category: Strategy and General Management
Authors: Phillip Rosenzweig (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 13.02.2017
Length: 7 pages
Data source: Published sources
Topics: Strategy; Sports equipment; Sports shoes
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Abstract

The case describes Adidas after the acquisition of Reebok and CEO Herbert Hainer plans for Route 2015.
Locations:
Germany; Global
Industries:
Sports equipment industry; Sports shoes industry
Size:
EUR10 billions
Other setting(s):
1990-2015
Thumbnail image for product with reference number IMD-7-1863
adidas: Growth and Transformation to 2009
Case
-
Reference no. IMD-7-1863
Subject category: Strategy and General Management
Authors: Phillip Rosenzweig (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 10.02.2017
Length: 10 pages
Data source: Published sources
Topics: Strategy; Sports equipment; Sports shoes
View full details
Thumbnail image for product with reference number IMD-7-1865
adidas: Leadership Transition in 2016
Case
-
Reference no. IMD-7-1865
Subject category: Strategy and General Management
Authors: Phillip Rosenzweig (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 13.02.2017
Length: 7 pages
Data source: Published sources
Topics: Strategy; Sports equipment; Sports shoes
View full details

About

Abstract

The case describes Adidas after the acquisition of Reebok and CEO Herbert Hainer plans for Route 2015.

Settings

Locations:
Germany; Global
Industries:
Sports equipment industry; Sports shoes industry
Size:
EUR10 billions
Other setting(s):
1990-2015

Related

Thumbnail image for product with reference number IMD-7-1863
adidas: Growth and Transformation to 2009
Case
-
Reference no. IMD-7-1863
Subject category: Strategy and General Management
Authors: Phillip Rosenzweig (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 10.02.2017
Length: 10 pages
Data source: Published sources
Topics: Strategy; Sports equipment; Sports shoes
View full details
Thumbnail image for product with reference number IMD-7-1865
adidas: Leadership Transition in 2016
Case
-
Reference no. IMD-7-1865
Subject category: Strategy and General Management
Authors: Phillip Rosenzweig (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 13.02.2017
Length: 7 pages
Data source: Published sources
Topics: Strategy; Sports equipment; Sports shoes
View full details