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Supplementary software
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Reference no. XLS162
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Published in: 2011
Format: .xls
Data source: Field research

Abstract

This case is accompanied by a Video Short that can be shown in class. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.
Industry:
Size:
USD3 billion sales
Other setting(s):
1984

About

Abstract

This case is accompanied by a Video Short that can be shown in class. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.

Settings

Industry:
Size:
USD3 billion sales
Other setting(s):
1984

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