Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-08-09
Length: 11 pages
Data source: Field research
Share a link:
https://casecent.re/p/14205
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The Philippines brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in the Philippines. This is the third case in a three-case series. The first case, ''The Global Introduction of the ''New'' Pantene Shampoo: Success in Taiwan'' (product ''9A99A038'') must be used before this case.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2006-03-24
Length: 5 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-13
Length: 13 pages
Data source: Field research
About
Abstract
The Philippines brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in the Philippines. This is the third case in a three-case series. The first case, ''The Global Introduction of the ''New'' Pantene Shampoo: Success in Taiwan'' (product ''9A99A038'') must be used before this case.
Settings
Related
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2006-03-24
Length: 5 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-13
Length: 13 pages
Data source: Field research