Looks.com (B) - a Tempting Offer

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Compact case

Supplement

Reference no. 9B00A013

Subject category: Marketing

Authors: Kersi D Antia (Ivey Business School, Western University); Donna Everatt (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2000

Version: 2000-05-09

Length: 1 pages

Data source: Field research

Topics: Pricing strategy; International trade; Start-ups

Share a link: https://casecent.re/p/14207

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

A leading French cosmetics house has told the founder and managing director of looks.com that they wouldn''t be able to sell products directly to looks.com due to the potential conflicts with existing retailers, but has suggested that they could buy the products on the parallel markets instead. Looks.com will have to weigh the benefits and risks of sourcing these products from an unauthorized distributor. This case is a supplement to the looks.com (A)-A Grey Issue case, product ''9B00A012''.

Location:

Hong Kong

Industry:

Miscellaneous retail

Size:

Small

Other setting(s):

1999