Product details

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Compact case
Abridged version
-
Reference no. 9-815-S14
Spanish language
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 25 August 2014
Revision date: 21-Mar-2017
Length: 4 pages
Data source: Field research

Abstract

This is a Spanish version. Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).
Industry:
Other setting(s):
2009-2010

About

Abstract

This is a Spanish version. Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).

Settings

Industry:
Other setting(s):
2009-2010

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