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Case
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Reference no. 9B04C028
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-12
Length: 13 pages
Data source: Field research

Abstract

The director of communications at a large university has reviewed results of a communication survey completed by employees. He is pleased that the overall results were favourable, but is concerned with comments in a recent employee newsletter that provided negative feedback of the survey. It is the director''s responsibility to take the results of the research and develop a formal communications plan, but as he compares the study findings to the article is confused as to how he should tackle the problem.
Location:
Size:
Large
Other setting(s):
2004

About

Abstract

The director of communications at a large university has reviewed results of a communication survey completed by employees. He is pleased that the overall results were favourable, but is concerned with comments in a recent employee newsletter that provided negative feedback of the survey. It is the director''s responsibility to take the results of the research and develop a formal communications plan, but as he compares the study findings to the article is confused as to how he should tackle the problem.

Settings

Location:
Size:
Large
Other setting(s):
2004

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