Product details

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Prize winner
Case
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Reference no. 9-817-001
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 1 October 2018
Revision date: 16-Oct-2018

Abstract

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and Services Luke Winston wonders which strategy will double sales. Should he focus on direct sales or add more channel partners?
Size:
Small
Other setting(s):
2015

About

Abstract

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and Services Luke Winston wonders which strategy will double sales. Should he focus on direct sales or add more channel partners?

Settings

Size:
Small
Other setting(s):
2015

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