More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. E622B
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 2 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
Share a link: https://casecent.re/p/142479
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.
Location:
San Francisco, CA, USA
Industry:
Internet
Teaching note
-
Reference no. E622TN
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 3 pages
Data source: Field research
View full details
Case
-
Reference no. E622A
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 10 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
View full details
Compact case
Supplement
-
Reference no. E622ASQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 1 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
View full details
Compact case
Supplement
-
Reference no. E622BSQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 1 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
View full details

About

Abstract

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.

Settings

Location:
San Francisco, CA, USA
Industry:
Internet

Related

Teaching note
-
Reference no. E622TN
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 3 pages
Data source: Field research
View full details
Case
-
Reference no. E622A
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 10 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
View full details
Compact case
Supplement
-
Reference no. E622ASQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 1 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
View full details
Compact case
Supplement
-
Reference no. E622BSQ
Subject category: Entrepreneurship
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Matthew Saucedo (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2017
Length: 1 pages
Data source: Field research
Topics: Product management; Data management; Data on-boarding
View full details