Subject category:
Entrepreneurship
Originally published in:
2017
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Abstract
The basic purpose of writing this case study is to highlight the paint industry business in Pakistan. The paint industry is considered as highly profitable business in Pakistan. Recently 'The Diamond Paint' is emerged as a market leader in Pakistan and has been awarded by numerous awards such as 'The No One Selling National Brand in Pakistan'. In this paper, detailed background has been discussed that how this company was started and how it became the number one paint company in Pakistan.
About
Abstract
The basic purpose of writing this case study is to highlight the paint industry business in Pakistan. The paint industry is considered as highly profitable business in Pakistan. Recently 'The Diamond Paint' is emerged as a market leader in Pakistan and has been awarded by numerous awards such as 'The No One Selling National Brand in Pakistan'. In this paper, detailed background has been discussed that how this company was started and how it became the number one paint company in Pakistan.