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Published by: Columbia CaseWorks, Columbia Business School
Published in: 2014

Abstract

This supplement is to accompany the case. In August 2009 Marvel Entertainment considers a merger with the Walt Disney Company. If Marvel shareholders approve the deal, each Marvel shareholder will receive 30 USD in cash and 0.7452 shares of Disney per Marvel share, together worth 50 USD - or a 29% premium over Marvel's stock price at that point in time. This case puts students in the role of an independent financial advisor who must review company financials and comparable for both Marvel and Disney, data for the youth entertainment industry, Board and shareholder considerations, and key economic indicators in order to evaluate the terms of Disney's offer.

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Abstract

This supplement is to accompany the case. In August 2009 Marvel Entertainment considers a merger with the Walt Disney Company. If Marvel shareholders approve the deal, each Marvel shareholder will receive 30 USD in cash and 0.7452 shares of Disney per Marvel share, together worth 50 USD - or a 29% premium over Marvel's stock price at that point in time. This case puts students in the role of an independent financial advisor who must review company financials and comparable for both Marvel and Disney, data for the youth entertainment industry, Board and shareholder considerations, and key economic indicators in order to evaluate the terms of Disney's offer.

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