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Technical note
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Reference no. K7-405-750SP
Spanish language
Subject category: Marketing
Published by: Kellogg School of Management
Originally published in: 2016
Version: 11 October 2016
Length: 9 pages
Data source: Generalised experience

Abstract

This is a Spanish version. Marketing plans are critically important tools for marketing executives. If you can't create a strong marketing plan, it is unlikely that you will be successful. Explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.
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Abstract

This is a Spanish version. Marketing plans are critically important tools for marketing executives. If you can't create a strong marketing plan, it is unlikely that you will be successful. Explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.

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