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Case
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Reference no. 9B04E019
Subject category: Knowledge, Information and Communication Systems Management
Authors: Ken Mark (Ivey Business School, Western University); Darren Meister (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-03
Length: 9 pages
Data source: Published sources
Topics: e-Commerce; Management information systems; Competitiveness; Management of technology
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Abstract

Google is a very popular Internet search engine firm. The company has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users'' e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google''s plans.
Location:
United States
Industry:
Business services
Size:
Medium
Other setting(s):
2004
Teaching note
-
Reference no. 8B04E19
Subject category: Knowledge, Information and Communication Systems Management
Authors: Darren Meister (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-10-28
Length: 5 pages
Data source: Published sources
View full details

About

Abstract

Google is a very popular Internet search engine firm. The company has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users'' e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google''s plans.

Settings

Location:
United States
Industry:
Business services
Size:
Medium
Other setting(s):
2004

Related

Teaching note
-
Reference no. 8B04E19
Subject category: Knowledge, Information and Communication Systems Management
Authors: Darren Meister (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-10-28
Length: 5 pages
Data source: Published sources
View full details