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Technical note
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Reference no. UVA-S-0293
Published by: Darden Business Publishing
Originally published in: 2017
Version: 10 April 2017

Abstract

This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?

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Abstract

This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?

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