Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2004-09-21
Length: 12 pages
Data source: Field research
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Abstract
Paybox.net AG was the world''s first mass-marketable mobile payment system. Launched in 1999 at the height of the dotcom boom, it had been steadily losing ground. The company''s founder, and architect of the technology underlying Paybox, must decide if his product has a future, and if so, what the market strategy should be.
About
Abstract
Paybox.net AG was the world''s first mass-marketable mobile payment system. Launched in 1999 at the height of the dotcom boom, it had been steadily losing ground. The company''s founder, and architect of the technology underlying Paybox, must decide if his product has a future, and if so, what the market strategy should be.