Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 04.2017
Length: 4 pages
Data source: Published sources
Abstract
Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the 'PlayPump', a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel. Trevor came up with a business model that combined donor funding for the upfront expense of buying and installing a PlayPump with a revenue model based on billboard advertising to pay for the upkeep. Having achieved significant success initially, Trevor and his funders are considering whether they should scale up across Africa in a big way. Should they?
Industry:
Other setting(s):
2007
About
Abstract
Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the 'PlayPump', a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel. Trevor came up with a business model that combined donor funding for the upfront expense of buying and installing a PlayPump with a revenue model based on billboard advertising to pay for the upkeep. Having achieved significant success initially, Trevor and his funders are considering whether they should scale up across Africa in a big way. Should they?
Settings
Industry:
Other setting(s):
2007