Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 15 pages
Data source: Generalised experience
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Abstract
This is part of a case series. Ramesh is the founder of a start-up 'Artistically Yours'. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he has questions about how to position this in the market.
Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 2 pages
Data source: Generalised experience
About
Abstract
This is part of a case series. Ramesh is the founder of a start-up 'Artistically Yours'. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he has questions about how to position this in the market.
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Subject category:
Marketing
Published by:
IIMA Case Centre, Indian Institute of Management Ahmedabad
Length: 2 pages
Data source: Generalised experience