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Case
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Reference no. MAR0481B
Subject category: Marketing
Authors: Sanjeev Tripathi (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2016
Length: 13 pages
Data source: Generalised experience
Topics: Business research methods; Market research; Research question
Share a link: https://casecent.re/p/142768
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Abstract

This is part of a case series. This case details the process of arriving at the decision, research questions and the research design for conducting research.
Location:
India
Industry:
Services
Teaching note
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Reference no. MAR0481BTN
Subject category: Marketing
Authors: Sanjeev Tripathi (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2016
Length: 2 pages
Data source: Generalised experience
View full details

About

Abstract

This is part of a case series. This case details the process of arriving at the decision, research questions and the research design for conducting research.

Settings

Location:
India
Industry:
Services

Related

Teaching note
-
Reference no. MAR0481BTN
Subject category: Marketing
Authors: Sanjeev Tripathi (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2016
Length: 2 pages
Data source: Generalised experience
View full details