Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-02-19
Length: 32 pages
Data source: Field research
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Abstract
NeoMed Technologies is a small medical device start-up that has developed a revolutionary method of testing for coronary heart disease. Despite this exceptional technology, the company is out of cash and low on options after an economic decline. The company''s president and its chief operating officer have both approached numerous venture capitalists, but have been unable to acquire the appropriate financing. They need to keep their team motivated on the company''s long term vision and, at the same time, must determine whether they should revise the business strategy, explore other applications of the technology, or abandon the venture altogether.
Location:
Industry:
Size:
Small
Other setting(s):
2000
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-08-20
Length: 18 pages
Data source: Field research
About
Abstract
NeoMed Technologies is a small medical device start-up that has developed a revolutionary method of testing for coronary heart disease. Despite this exceptional technology, the company is out of cash and low on options after an economic decline. The company''s president and its chief operating officer have both approached numerous venture capitalists, but have been unable to acquire the appropriate financing. They need to keep their team motivated on the company''s long term vision and, at the same time, must determine whether they should revise the business strategy, explore other applications of the technology, or abandon the venture altogether.
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Location:
Industry:
Size:
Small
Other setting(s):
2000
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-08-20
Length: 18 pages
Data source: Field research