Cigarette Wars (B) - The Case Centre

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Compact case

Supplement

Reference no. 9B04M011

Subject category: Strategy and General Management

Authors: Mary M Crossan (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2004-01-20

Length: 3 pages

Data source: Published sources

Topics: New products; Competition; General management

Share a link: https://casecent.re/p/14286

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Abstract

This supplement to Cigarette Wars (A), product ''9B04M010'', discusses the responses of two leading tobacco manufacturers when a rival company re- introduces on of its products as a discounted brand.

Location:

Canada

Industry:

Tobacco

Size:

Large

Other setting(s):

2003

About

Abstract

This supplement to Cigarette Wars (A), product ''9B04M010'', discusses the responses of two leading tobacco manufacturers when a rival company re- introduces on of its products as a discounted brand.