Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Version: 15 January 2013
Revision date: 31-Jan-2013
Length: 5 pages
Data source: Published sources
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Abstract
This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells' first letter to shareholders. See also 'Walt Disney Productions (A): The Walt Years'.
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Abstract
This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells' first letter to shareholders. See also 'Walt Disney Productions (A): The Walt Years'.