More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9B04M024
Subject category: Strategy and General Management
Authors: Anthony Goerzen; Travis Cramb
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-12
Length: 20 pages
Data source: Field research
Topics: Internet; Internationalization; Global product; International business
Share a link: https://casecent.re/p/14299
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.
Location:
Canada
Industry:
Miscellaneous services
Size:
Medium
Other setting(s):
2004
Teaching note
-
Reference no. 8B04M24
Subject category: Strategy and General Management
Authors: Anthony Goerzen
Published by: Ivey Publishing
Originally published in: 2004
Version: 2005-01-04
Length: 4 pages
Data source: Field research
View full details

About

Abstract

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.

Settings

Location:
Canada
Industry:
Miscellaneous services
Size:
Medium
Other setting(s):
2004

Related

Teaching note
-
Reference no. 8B04M24
Subject category: Strategy and General Management
Authors: Anthony Goerzen
Published by: Ivey Publishing
Originally published in: 2004
Version: 2005-01-04
Length: 4 pages
Data source: Field research
View full details