Product details

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Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-12
Length: 20 pages
Data source: Field research

Abstract

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.
Location:
Size:
Medium
Other setting(s):
2004

About

Abstract

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.

Settings

Location:
Size:
Medium
Other setting(s):
2004

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