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Case
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Reference no. 9B04M024
Subject category: Strategy and General Management
Authors: Anthony Goerzen (Smith School of Business, Queen's University); Travis Cramb (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-12
Length: 20 pages
Data source: Field research
Topics: Internet; Internationalization; Global product; International business
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Abstract

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.
Location:
Canada
Industry:
Miscellaneous services
Size:
Medium
Other setting(s):
2004
Teaching note
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Reference no. 8B04M24
Subject category: Strategy and General Management
Authors: Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2005-01-04
Length: 4 pages
Data source: Field research
View full details

About

Abstract

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.

Settings

Location:
Canada
Industry:
Miscellaneous services
Size:
Medium
Other setting(s):
2004

Related

Teaching note
-
Reference no. 8B04M24
Subject category: Strategy and General Management
Authors: Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2005-01-04
Length: 4 pages
Data source: Field research
View full details