Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-22
Length: 20 pages
Data source: Published sources
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Abstract
Audible Inc is one of the largest providers of audio content, such as books, magazines and newspapers. The company has a large ''library'' of hours of content, strong alliances with partners including Microsoft, Amazon and Random House, and a growing customer base, but the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going, while maintaining its partner and customer relationships.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-16
Length: 18 pages
Data source: Published sources
About
Abstract
Audible Inc is one of the largest providers of audio content, such as books, magazines and newspapers. The company has a large ''library'' of hours of content, strong alliances with partners including Microsoft, Amazon and Random House, and a growing customer base, but the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going, while maintaining its partner and customer relationships.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-16
Length: 18 pages
Data source: Published sources