Product details

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Authors: Anthony Goerzen
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-17
Length: 12 pages
Data source: Field research

Abstract

Vancity Credit Union is one of the largest credit unions in Canada with $9 billion in assets and 300,000 members. The company''s success was based on three key elements: member experience, employee experience and community leadership. With the pressure of increased competition from financial institutions and changing market characteristics, the chief executive officer must review the corporate strategy and resources to determine how the company can stay competitive and further increase its members and services.
Location:
Industry:
Size:
Large
Other setting(s):
2004

About

Abstract

Vancity Credit Union is one of the largest credit unions in Canada with $9 billion in assets and 300,000 members. The company''s success was based on three key elements: member experience, employee experience and community leadership. With the pressure of increased competition from financial institutions and changing market characteristics, the chief executive officer must review the corporate strategy and resources to determine how the company can stay competitive and further increase its members and services.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2004

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