Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-04-27
Length: 4 pages
Data source: Published sources
Abstract
An entrepreneur comes up with a great idea for a new business that would service what he calls ''the time-starved'' segment. Using Wal-Mart as the warehouse, eBay as his storefront and the US Postal Service as the distributor, he would pick-up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that may occur. The purpose of the case is to get students to generate ideas. Students will be quick to criticize and analyze the ideas presented, but few will focus on presenting new ideas.
Location:
Other setting(s):
2004
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-08-23
Length: 3 pages
Data source: Published sources
About
Abstract
An entrepreneur comes up with a great idea for a new business that would service what he calls ''the time-starved'' segment. Using Wal-Mart as the warehouse, eBay as his storefront and the US Postal Service as the distributor, he would pick-up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that may occur. The purpose of the case is to get students to generate ideas. Students will be quick to criticize and analyze the ideas presented, but few will focus on presenting new ideas.
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Location:
Other setting(s):
2004
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-08-23
Length: 3 pages
Data source: Published sources