Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. 9B04M027
Authors: Ken Mark; Eric Morse
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-04-27
Length: 4 pages
Data source: Published sources

Abstract

An entrepreneur comes up with a great idea for a new business that would service what he calls ''the time-starved'' segment. Using Wal-Mart as the warehouse, eBay as his storefront and the US Postal Service as the distributor, he would pick-up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that may occur. The purpose of the case is to get students to generate ideas. Students will be quick to criticize and analyze the ideas presented, but few will focus on presenting new ideas.
Location:
Other setting(s):
2004

About

Abstract

An entrepreneur comes up with a great idea for a new business that would service what he calls ''the time-starved'' segment. Using Wal-Mart as the warehouse, eBay as his storefront and the US Postal Service as the distributor, he would pick-up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that may occur. The purpose of the case is to get students to generate ideas. Students will be quick to criticize and analyze the ideas presented, but few will focus on presenting new ideas.

Settings

Location:
Other setting(s):
2004

Related