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Case
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Reference no. 9B04M031
Subject category: Strategy and General Management
Authors: Wendy Rynard (Ivey Business School, Western University); Elizabeth MA Grasby (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-06-09
Length: 17 pages
Data source: Field research
Topics: Agriculture; Strategic planning; General management; Family-work interaction
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Abstract

The part owner of Rynard Farms needed to determine what changes, if any, to make in the farm''s overall strategy to ensure its profitability and keep up with the demands of the industry and his family. Rynard Farms had been passed down from generation to generation for more than 130 years and focused on producing beef cattle and some cash crops. However, this tradition of successful farming faced an aging ownership and a lack of strategic direction.
Location:
Canada
Industry:
Agricultural production, livestock
Size:
Small
Other setting(s):
2003
Teaching note
-
Reference no. 8B04M31
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Wendy Rynard (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-06-17
Length: 14 pages
Data source: Field research
View full details

About

Abstract

The part owner of Rynard Farms needed to determine what changes, if any, to make in the farm''s overall strategy to ensure its profitability and keep up with the demands of the industry and his family. Rynard Farms had been passed down from generation to generation for more than 130 years and focused on producing beef cattle and some cash crops. However, this tradition of successful farming faced an aging ownership and a lack of strategic direction.

Settings

Location:
Canada
Industry:
Agricultural production, livestock
Size:
Small
Other setting(s):
2003

Related

Teaching note
-
Reference no. 8B04M31
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Wendy Rynard (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-06-17
Length: 14 pages
Data source: Field research
View full details