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Case
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Reference no. 9B04M032
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); David House (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-05-10
Length: 14 pages
Data source: Field research
Topics: Start-ups; Entrepreneurship; Organization systems; Patents
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Abstract

Three engineering students consider the direction they should take with their award-winning design project, the Golf Swing Analyzer. Media attention to their project indicated that the idea had the potential to become a successful business venture. The students were unsure whether to manufacture and market the device themselves or sell the design to an interested party.
Location:
Canada
Industry:
Amusement and recreation services
Size:
Small
Other setting(s):
2003
Teaching note
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Reference no. 8B04M32
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); David House (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-05-10
Length: 10 pages
Data source: Field research
View full details

About

Abstract

Three engineering students consider the direction they should take with their award-winning design project, the Golf Swing Analyzer. Media attention to their project indicated that the idea had the potential to become a successful business venture. The students were unsure whether to manufacture and market the device themselves or sell the design to an interested party.

Settings

Location:
Canada
Industry:
Amusement and recreation services
Size:
Small
Other setting(s):
2003

Related

Teaching note
-
Reference no. 8B04M32
Subject category: Strategy and General Management
Authors: Elizabeth MA Grasby (Ivey Business School, Western University); David House (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-05-10
Length: 10 pages
Data source: Field research
View full details