Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2007-05-25
Length: 12 pages
Data source: Field research
Abstract
Broad Air Conditioning is a Chinese company with a proactive environmental attitude, but suffering from deteriorating financial results. The company founder and chief executive officer must decide whether to start producing electricity powered air conditioners to improve its financial results easily or stick to its ideal and only manufacture machines powered by heat. The major theme of this case is to understand corporate social responsibility, by discussing how an enterprise can find a way to harmonize the relationship between benefitting the company and protecting the environment, especially in developing countries. There is a French version available ''9B04MF34''.
Location:
Size:
Medium
Other setting(s):
2002
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-07
Length: 8 pages
Data source: Field research
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-14
Length: 10 pages
Data source: Field research
French language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-30
Length: 15 pages
Data source: Field research
About
Abstract
Broad Air Conditioning is a Chinese company with a proactive environmental attitude, but suffering from deteriorating financial results. The company founder and chief executive officer must decide whether to start producing electricity powered air conditioners to improve its financial results easily or stick to its ideal and only manufacture machines powered by heat. The major theme of this case is to understand corporate social responsibility, by discussing how an enterprise can find a way to harmonize the relationship between benefitting the company and protecting the environment, especially in developing countries. There is a French version available ''9B04MF34''.
Settings
Location:
Size:
Medium
Other setting(s):
2002
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-07
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-14
Length: 10 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-06-30
Length: 15 pages
Data source: Field research