Product details

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Published by: Ivey Publishing
Originally published in: 2004
Version: 2007-05-25
Length: 12 pages
Data source: Field research

Abstract

Broad Air Conditioning is a Chinese company with a proactive environmental attitude, but suffering from deteriorating financial results. The company founder and chief executive officer must decide whether to start producing electricity powered air conditioners to improve its financial results easily or stick to its ideal and only manufacture machines powered by heat. The major theme of this case is to understand corporate social responsibility, by discussing how an enterprise can find a way to harmonize the relationship between benefitting the company and protecting the environment, especially in developing countries. There is a French version available ''9B04MF34''.
Location:
Size:
Medium
Other setting(s):
2002

About

Abstract

Broad Air Conditioning is a Chinese company with a proactive environmental attitude, but suffering from deteriorating financial results. The company founder and chief executive officer must decide whether to start producing electricity powered air conditioners to improve its financial results easily or stick to its ideal and only manufacture machines powered by heat. The major theme of this case is to understand corporate social responsibility, by discussing how an enterprise can find a way to harmonize the relationship between benefitting the company and protecting the environment, especially in developing countries. There is a French version available ''9B04MF34''.

Settings

Location:
Size:
Medium
Other setting(s):
2002

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