Product details

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Case
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Reference no. 9B04M035
Authors: David Tan; Justin Tan
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-07-13
Length: 10 pages
Data source: Published sources

Abstract

Amway is a large manufacturer of household products that uses the direct selling approach. The company was established in the late 1940s and over the years, still using direct selling, branched into the United Kingdom, Europe and Japan. With this global success it expanded further, into the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model. The supplement Amway in China (B): Adopting to a Changing Environment, product '9B04M036', looks at how the company responds to the changing social and political environment.
Location:
Size:
Large
Other setting(s):
1998

About

Abstract

Amway is a large manufacturer of household products that uses the direct selling approach. The company was established in the late 1940s and over the years, still using direct selling, branched into the United Kingdom, Europe and Japan. With this global success it expanded further, into the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model. The supplement Amway in China (B): Adopting to a Changing Environment, product '9B04M036', looks at how the company responds to the changing social and political environment.

Settings

Location:
Size:
Large
Other setting(s):
1998

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