Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-06-14
Length: 10 pages
Data source: Published sources
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Abstract
The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to ''Amway in China (A): A New Business Model'' (''9B04M035'').
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Abstract
The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to ''Amway in China (A): A New Business Model'' (''9B04M035'').