Product details

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Authors: Justin Tan; David Tan
Published by: Ivey Publishing
Originally published in: 2004
Version: 2005-06-14
Length: 10 pages
Data source: Published sources

Abstract

The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to ''Amway in China (A): A New Business Model'' (''9B04M035'').
Location:
Size:
Large
Other setting(s):
1998

About

Abstract

The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to ''Amway in China (A): A New Business Model'' (''9B04M035'').

Settings

Location:
Size:
Large
Other setting(s):
1998

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