Product details

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Compact case
Supplement
-
Reference no. 9B04M037
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-07-06

Abstract

In the (A) case, the co-chief executive officers are considering a variety of different business models for developing a public wireless LAN (local-area network) for Internet service in major ''hot spot'' locations. The (B) case focuses on whether they should pursue a strategic partnership with a major telecommunication company, and under what conditions. The (C) case takes place nine months later, after a deal has been struck. Described, is how the agreement was reached and presents the challenges that the co-chief executive officers face in prioritizing their efforts, and making the partnership work, in the face of a rapidly changing competitive environment. This is a supplement to Spotnik Communications (A) and (B), products, 9B02A025 and 9B03M030.
Location:
Industry:
Size:
Small
Other setting(s):
2002

About

Abstract

In the (A) case, the co-chief executive officers are considering a variety of different business models for developing a public wireless LAN (local-area network) for Internet service in major ''hot spot'' locations. The (B) case focuses on whether they should pursue a strategic partnership with a major telecommunication company, and under what conditions. The (C) case takes place nine months later, after a deal has been struck. Described, is how the agreement was reached and presents the challenges that the co-chief executive officers face in prioritizing their efforts, and making the partnership work, in the face of a rapidly changing competitive environment. This is a supplement to Spotnik Communications (A) and (B), products, 9B02A025 and 9B03M030.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2002

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