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The Sri Lanka Wildlife Conservation Society''s management team knew that they had conceived a very unique project, Elephant Walk Thru. The success of this innovative ecotourism project would hinge on their ability to balance the needs of a diverse group of stakeholders as well as various economic and political-legal forces faced by the organization. Their primary task in the ensuing months would be to identify salient external opportunities and threats posed by stakeholder groups. Equally important would be to evaluate the continually changing political-legal and economic environments prior to constructing the facilities.