Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2008-08-26
Length: 23 pages
Data source: Published sources
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Abstract
The president of Loblaw Companies Limited must decide what to do in response to the rumoured introduction of Wal-Mart''s SuperCenters (combining grocery and non-food items) in Canada. The potential launch of SuperCenters in Canada was seen by observers as a threat to Loblaw, the market leader in Canadian grocery. Wal-Mart is a vigorous competitor, and the Every Day Low Prices strategy of Wal-Mart''s SuperCenters could wean away traffic from Loblaw''s various banners.
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Abstract
The president of Loblaw Companies Limited must decide what to do in response to the rumoured introduction of Wal-Mart''s SuperCenters (combining grocery and non-food items) in Canada. The potential launch of SuperCenters in Canada was seen by observers as a threat to Loblaw, the market leader in Canadian grocery. Wal-Mart is a vigorous competitor, and the Every Day Low Prices strategy of Wal-Mart''s SuperCenters could wean away traffic from Loblaw''s various banners.