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Case
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Reference no. 9B04M082
Published by: Ivey Publishing
Originally published in: 2004
Version: 2008-08-26
Length: 23 pages
Data source: Published sources

Abstract

The president of Loblaw Companies Limited must decide what to do in response to the rumoured introduction of Wal-Mart''s SuperCenters (combining grocery and non-food items) in Canada. The potential launch of SuperCenters in Canada was seen by observers as a threat to Loblaw, the market leader in Canadian grocery. Wal-Mart is a vigorous competitor, and the Every Day Low Prices strategy of Wal-Mart''s SuperCenters could wean away traffic from Loblaw''s various banners.
Location:
Industry:
Size:
Large
Other setting(s):
2003

About

Abstract

The president of Loblaw Companies Limited must decide what to do in response to the rumoured introduction of Wal-Mart''s SuperCenters (combining grocery and non-food items) in Canada. The potential launch of SuperCenters in Canada was seen by observers as a threat to Loblaw, the market leader in Canadian grocery. Wal-Mart is a vigorous competitor, and the Every Day Low Prices strategy of Wal-Mart''s SuperCenters could wean away traffic from Loblaw''s various banners.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2003

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