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Case
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Reference no. 9B04M083
Published by: Ivey Publishing
Originally published in: 2004
Version: 2006-09-21
Length: 17 pages
Data source: Published sources

Abstract

Hewlett-Packard (HP) hired a new CEO (chief executive officer) in 1999 to lead them into the future. The company, despite a strong legacy of success, had been faltering since the late 1990s, with slow sales growth and declining profitability. Industry observers felt that HP was not responding appropriately to competitive threats in its server, printer and personal computer markets. Industry conditions were also worsening, suggesting hard times ahead. The CEO felt a dramatic move was required to improve HP''s position in the market. An attempt to expand HP''s information technology (IT) services business through the acquisition of PriceWaterhouseCoopers was unsuccessful. The CEO was considering a merger between HP and Compaq. With the help of four role plays supplements; (9B04M085) - ''Hewlett-Packard: Sun Microsystems in 2001''; (9B04M086) - ''Hewlett-Packard: Dell in 2001''; (9B04M087) - ''Hewlett-Packard: IBM in 2001''; and (9B04M088) - ''Hewlett-Packard: Lexmark in 2001'', student groups take on the roles of competitors in various segments and plan their competitive strategy while Hewlett-Packard is dealing with the merger. The supplement (9B04M084) - ''Hewlett-Packard in 2004'' concludes the Hewlett-Packard in 2001 case series.
Location:
Size:
Large
Other setting(s):
2001

About

Abstract

Hewlett-Packard (HP) hired a new CEO (chief executive officer) in 1999 to lead them into the future. The company, despite a strong legacy of success, had been faltering since the late 1990s, with slow sales growth and declining profitability. Industry observers felt that HP was not responding appropriately to competitive threats in its server, printer and personal computer markets. Industry conditions were also worsening, suggesting hard times ahead. The CEO felt a dramatic move was required to improve HP''s position in the market. An attempt to expand HP''s information technology (IT) services business through the acquisition of PriceWaterhouseCoopers was unsuccessful. The CEO was considering a merger between HP and Compaq. With the help of four role plays supplements; (9B04M085) - ''Hewlett-Packard: Sun Microsystems in 2001''; (9B04M086) - ''Hewlett-Packard: Dell in 2001''; (9B04M087) - ''Hewlett-Packard: IBM in 2001''; and (9B04M088) - ''Hewlett-Packard: Lexmark in 2001'', student groups take on the roles of competitors in various segments and plan their competitive strategy while Hewlett-Packard is dealing with the merger. The supplement (9B04M084) - ''Hewlett-Packard in 2004'' concludes the Hewlett-Packard in 2001 case series.

Settings

Location:
Size:
Large
Other setting(s):
2001

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